Operator Profile
About
SEO Director at Profit Engine. Founder of Mojo Links. Based in Lublin, Poland.
Who I Help
Founders, CMOs and agencies whose organic search looks healthy while revenue stalls.
I help founders, CMOs and agencies find the revenue their organic search is leaking. It's usually one of three things: technical debt nobody audited, authority spread across the wrong topics, or rankings on queries that never convert. I find which one it is, put a number on it, and hand you the plan to fix it.
Ten years in regulated verticals: legal, medical, finance, crypto, supplements. Based in Lublin, Poland.
- Based in
- Lublin
- Years in SEO
- 10+
- Books co-authored
- 2
- Talks in 2026
- 3
Personal Details
For the record.
- Name
- Bart Magera
- Born
- 1987, Tomaszów Lubelski
- Education
- Master of Arts in English Language Education, Maria Curie-Skłodowska University, Lublin
- Languages
- Polish, English, basic Thai
- Based in
- Lublin, Poland
- Now
- SEO Director at Profit Engine (UK), founder of Mojo Links
Biography
The path here, chapter by chapter.
Chapter 1
Poland and Music
I grew up in Tomaszów Lubelski with schoolbooks, a guitar and the loud rooms of local rock clubs. I played in two bands. DSB (Dwudziestu Siedmiu Bezimiennych) was rock-metal. Adhezja was stoner rock. We got local airplay, recorded our music and packed out live shows.
After my Master's at UMCS in Lublin, I taught English and ran Magera Translations for a year. Translating taught me how to win clients, scope work and deliver under pressure. It also burned me out.
"Music taught me discipline. Play tight, write with intent, perform live. I use the same skills in SEO."
Chapter 2
Thailand and the Start
In May 2014 I flew to Thailand on a one-way ticket. My first job was at Anuban Mueang Mai Chonburi School, teaching kids. Five months later I moved to Bangkok and joined Ekamai International School, where I taught English and drama. I also won a bronze medal in Ultimate Frisbee at a tournament in Saigon.
That same year I found SEO. It made no sense to me at first. How search reads language, ranks pages and predicts behaviour hooked me fast.
In 2016, while I was still teaching at Ekamai, a motorbike accident in Bangkok broke my left arm and dislocated my shoulder. I spent five months recovering on Koh Chang and built my first affiliate site there. A year later it ranked #1 for its target term.
"The accident pushed me to go all in on SEO."
Chapter 3
Building the Business
Back in Bangkok, I joined Diggity Marketing as a link builder. In 2017 and 2018 I ranked 100+ sites, built 2,400+ relevant links and finished as the top sales rep. Then I moved to Chiang Mai for four months, just to try it.
In 2018 I launched Magera Marketing, a solo SEO agency. In 2019 I started Mojo Links for link building and digital PR, and in 2024 Magera Marketing merged into it. During those Bangkok years I also built Sky Gym, a private gym at State Tower (lebua), where I trained clients for my Fasting Hacker brand. I kept studying Thai and taught private lessons on the side.
In 2022 I moved to Phuket, and the business took off. I worked with brands like Binance, Regenexx, MindLab Pro and SprintLaw. As an AI consultant for Autoblogging.ai, I helped drive 10x growth in under two years. I trained in semantic SEO directly under Koray Tuğberk Gübür and co-authored two SEO books.
Chapter 4
The Pivot
Then AI broke the old agency model. Content that used to win clients became a commodity overnight. So I rebuilt how I work.
From August 2024 I was Head of Technical SEO at Paradox Marketing, an Australian agency, and from March to July 2025 I led its SEO team. I started building my own tools that pipe live data from Google Search Console, Ahrefs and AI models into one workflow. That lets me make decisions on data instead of on gut feel.
In January 2026 I became SEO Director at Profit Engine in the UK. That same year I took my approach on stage three times: a 90-minute live workshop on topical coverage audits at SEO Vibes Summit in Zakopane, a keynote for founders at Entrepreneur Future Summit in Pune (“A Founder's Guide to AI Workflows”), and “Build Your Own SEO Audit System: From Revenue Leak to Signed Retainer” at AD Cebu Summit in the Philippines.
"You don't have a data problem. You have an assembly problem."
Chapter 5
Back in Lublin
After 12 years in Thailand, the homesickness arrived only once everything was finally working. In October 2026 I moved back to Lublin.
Today I lead SEO at Profit Engine and run Mojo Links, working with teams in the UK, US and Australia, and now Poland.
Music still matters. My album is on Spotify, and on YouTubeI've recorded with Jon Nutt, Nick Lee and Sharik Goriawala. Now I'm looking for a band in Poland.
Featured Articles
A selection of guest pieces I've written for industry platforms.
Work With Me
If your organic search looks healthy but revenue isn't moving, let's find out why.
Tell me where the numbers stopped making sense. I'll tell you what I'd check first.