International Speaker
SEO Vibes Summit 2026, Zakopane
Ninety-minute live workshop on topical coverage audits presented to an international SEO audience alongside Tomasz Domański and the WhitePress team.
Strategic Search Intelligence
Data-FirstSEO Growth Partner
For founders and CMOs who own a number. I find the organic revenue your dashboards hide, pinpoint the one thing capping growth, and hand you the plan to capture it. Judgment, not hours.
Featured in
Business Insider/Yahoo Finance/Associated Press/Benzinga/Digital Journal
0+Years in SEO
0Published Books
0+Regulated Verticals
0Audit Lenses
Why SEO Looks Healthy While Revenue Stalls
Rankings, traffic, and dashboards hide the real reasons organic search fails to produce revenue. The numbers look healthy, but pipeline doesn't move. The audit report is green, but the sales team is still chasing the same leads. Here is what usually lives under the surface.
- Traffic grows but pipeline doesn't.
- Rankings improve but commercial pages stay weak.
- Authority is diluted across disconnected topics.
- Compliance workflows slow momentum in regulated verticals.
- SEO reporting focuses on visibility instead of business impact.
- Competitors capture demand the brand never sees.
So the right question is not "how do we rank for X?" It is "where is our search system leaking revenue, and which signal is causing it?" That is a different audit, and it is the one I run.
Same site. Same quarter.
0K↑
organic sessions
what reporting shows
0↓
organic MQLs
what revenue sees
Q1Q2Q3Q4Q5now
The chart that gets reported climbs. The chart that pays the bills does not. The gap is the revenue nobody audits.
A page can rank, attract traffic, and still weaken authority if it captures low-intent demand disconnected from commercial outcomes.
What I Look For First
Five lenses I run on every engagement before I commit to a roadmap. Each one surfaces hidden growth bottlenecks that traffic-first audits cannot see.
Most sites are built for the queries the team hoped to rank for. I map them to the queries buyers actually run at the evaluation and validation stages. The gap is where revenue leaks.
Crawl efficiency, render path, indexation patterns, and how search engines access your inventory. Technical debt that suppresses commercial pages is the most expensive kind.
Topical maps, entity coverage, and how authority flows between pages on the site. Cannibalized authority and orphaned topics are the two most common findings.
Tracing every organic-visit-to-revenue path on the site. Which queries convert, which pages compound, and which clicks are noise. Traffic reports alone hide this.
Where competitors are capturing demand the brand never sees: SERP features they own, queries they win unseen, and content patterns that compound for them and not for you.
Search Intent Intelligence
Most sites are built for the queries the team hoped to rank for. I map them to the queries buyers actually run at the evaluation and validation stages. The gap is where revenue leaks.
Where I Work the Thinking Out Loud
The sections above state where search systems leak revenue. The blog is where I prove it. Each post works a single diagnosis on real data, in the same operator detail I bring to an engagement.
International Speaker, SEO Strategist, and Co-Author
Author
Two Published SEO Books
Co-author of Technical SEO: Are You Even an SEO? and Advanced SEO Tips 2025. Both on Amazon. Written for operators who run SEO at scale, not for the keyword-research crowd.
Peer Network
Direct Industry Conversations
Active conversations with Tomasz Domański on link acquisition at scale. Trained under Koray Tuğberk Gübür on semantic search methodology.
Books I've Co-Authored
Two published works on the technical and strategic edge of modern SEO.
What Founders and Operators Say
A decade of work with founders, agencies, and in-house teams.
Bart is an SEO wizard. He effortlessly identified and resolved complex issues.
James Dooley
Founder, FatRank
His knowledge of technical on-page SEO is unbeatable and we're constantly improving.
Vaibhav Sharda
Founder, Autoblogging.ai
A very diverse SEO mastermind with skills ranging from off-page to on-page SEO.
Jan Strandberg
CEO, Acquire.fi
When Strategy Needs Scale
Diagnosis identifies the bottlenecks. Execution removes them. For brands that need full-scale SEO implementation, authority building, link acquisition, and long-term organic growth systems, my agency Mojo Links operates as the delivery arm. The strategic layer and the execution layer move together, without translation losses between agencies.
FAQ
Quick answers on how I work, what I deliver, and what to expect.
I optimize for entities, relationships, and search intent, not just keywords. I build interconnected content clusters that increase domain-wide relevance and reduce reliance on backlinks. Most of my diagnostic value comes from reading what GSC and a deep technical audit actually say, not from hunches.
SEO is a long-term investment. Improvements often appear in 8–16 weeks; meaningful results typically take 6–12 months depending on competition, technical debt, and content depth.
I build semantic content networks where every page reinforces a defined search frame. Authority is earned by covering a domain comprehensively, then connecting those pages so they pass relevance to the commercial ones. That's how a site becomes a category authority instead of a keyword chaser.
Yes. I offer one-on-one consulting, in-house SEO training, and strategy sessions for businesses and agencies looking to implement advanced semantic SEO techniques.
Trust-based link acquisition: earning links through topical expertise (digital PR, guest posts), entity-based relationships, and contextual relevance, not shotgun outreach.
Yes. Entity-first content structuring for the Knowledge Graph, optimization for zero-click answers, and AI-driven content modeling to stay ahead of algorithm changes.
Find the Organic Revenue Your Market Is Missing
If SEO performance looks healthy but revenue impact feels disconnected, there is a deeper structural problem underneath it. That is where I come in.