The Role Of Backlinks In SEO And How To Get The Best Links

by | Jun 26, 2023 | Backlinks | 0 comments

Backlinks are a major factor in Search Engine Optimization (SEO). When other websites link to your content, search engines think it’s valuable and relevant, so they rank your site higher.

Getting backlinks isn’t easy, but it’s worth it. You can make high-quality, shareable content like blogs or infographics, and ask other websites to link to it. You can also guest blog on related sites – this builds relationships with industry leaders, gives you exposure, and earns you valuable backlinks.

Remember, quality trumps quantity with backlinks. Low-quality links from bad sources can hurt your website’s ranking. Reach for authoritative sites with relevant content.

In short, a strong network of quality backlinks is essential for SEO success. Create great content, and actively seek out linking options, and you’ll boost your SEO and get more visitors.

Backlinks are essential in SEO and can be classified into various categories.

Types of Backlinks

Natural LinksLinks acquired without any intervention or solicitation
Manual LinksLinks obtained through outreach or requests
Editorial LinksLinks embedded within high-quality content by third-party publishers
Guest BloggingLinks gained through writing blogs for other websites in return for a link
Forum and Blog CommentingLinks obtained by participating in discussions on forums or blogs and leaving a link in the comment section
Social Media LinksLinks shared on social media platforms by individuals or brands
Press ReleasePR links on high authority news outlets

Guest blogging is an effective way of gaining backlinks but must be done ethically and with caution to avoid penalties.

Interesting fact: According to Moz, links remain one of the top three ranking factors in search algorithms. Getting natural links is like finding a unicorn – elusive, rare, but oh so magical for your SEO.

The table below outlines different types of natural links and their characteristics.

Type of Natural LinkCharacteristics
Editorial LinksPlaced by journalists, bloggers, publishers or influencers who find your content relevant and useful, not paid for.
Resource LinksDirect readers to a resource page on your site (e.g., stats, images).
Business Profile LinksFound in company profiles across business directories and industry-relevant platforms.
Social Media LinksOrganic links from social media shares, reposts or mentions about your brand or content.

Natural links build credibility and authority for your website. Quality can vary, depending on the credibility of the linking source, relevance to content, context used, and anchor text.

To make natural links more attractive, create high-quality blog posts with suitable keywords and build relationships with webmasters in similar industries. This will increase LVC (Linking Value Credibility).

As an example, WebMD’s educational articles often get referenced by health bloggers for professional credibility. Manually building links takes time and patience. It’s like finding a needle in a haystack – the perfect backlink.

Manual links are a great way to build backlinks. It’s when you manually contact website owners or editors and ask for a link. Here are six steps to make one:

  1. Find sites in your industry or niche.
  2. Look for the contact info of the owner or editor.
  3. Write an email making a case for why linking is good for their readers.
  4. Follow up if you don’t hear back in a week.
  5. Make sure the link is in the right context on their site.
  6. Say thanks and offer to link back if possible.

The value of these links vary. Some are better than others, based on things like the site’s domain authority, relevance, and whether the link includes relevant keywords.

If you want to get your site ranking higher, manual links should be part of your strategy. So don’t wait, start building them today!

Self-made links are those formed by the website owner. These may not have as much influence or reliability as others, but can still be helpful.

One way to make these backlinks is through guest blogging. This means writing a blog post for another website and including a link back to yours.

Social media is another way to generate links. Sharing your content on platforms like Facebook, Twitter, Instagram, etc. can do the trick.

Online directories, like Yelp or Yellowpages, can create self-made backlinks as well.

Forums and commentaries are another efficient way to make self-created backlinks – take part in online forums and leave comments with a link back to your site.

Producing internal links within your own website can enhance SEO and user experience.

It’s significant to maintain an even balance of both self-generated and earned backlinks to get the best SEO results. To acquire more reliable and organic links, concentrate on composing high-quality content that others would like to share and link to.

Backlinks are similar to votes of confidence for your website, but without any questionable politicians.

Backlinks are paramount in SEO as they improve website ranking. They validate the site’s trustworthiness and signify to search engines that the website is a quality source of information. The more high-quality backlinks a page has, the better its chances are of ranking higher in search results.

Moreover, backlinks from relevant and authoritative sources are significant in driving traffic to the website. They also help to establish the website as an expert in its niche. Google’s algorithm considers the relevance and authority of the linking website when ranking pages, so it’s vital to obtain links from relevant and authoritative sources.

Beyond the obvious benefits, backlinks are a testament to a website’s worth. It speaks volumes to potential customers and partners. It illustrates that the website has quality content that is valuable to readers and worth linking to. Therefore, quality backlinks not only help with SEO, but they also serve as a symbol of credibility.

Incorporating a robust backlink strategy should be a priority for website owners seeking to rank higher in search engines. Good backlinks are challenging to get, but they are worth the effort to acquire as they will help in increasing visibility and driving traffic.

Who needs a gym membership when you can boost your website ranking and get a great workout from all that jumping for joy?

Boosting Website Ranking

Backlinks are essential for boosting website ranking. Search engines view backlinks as a vote of confidence for the website and content. Websites with high-quality links rank higher and attract more organic traffic.

It’s crucial to acquire backlinks from reputable sources related to the website’s content – quality over quantity.

Benefits of backlinks extend beyond just improving ranking. They also help build brand authority and reputation amongst users and competitors. A well-linked website is seen as a valuable resource, making it desirable to visitors and websites looking to link out.

An interesting thing about backlinks is that they can help find new pages on the web that may not have been indexed yet. When a search engine crawls through a page with a backlink to another page that hasn’t been crawled, it follows the link and indexes the new page.

According to Search Engine Journal, “backlinking remains one of Google’s key markers for establishing trustworthiness and authority.” Quality backlinks from authoritative sources can significantly enhance SEO efforts, driving organic traffic and boosting website ranking. Who needs a map when you can just follow the breadcrumbs of backlinks?

Increasing Organic Traffic

Organic traffic growth is a must-have for website owners. To make it happen, keyword research, content optimization, and page speed are key. But, backlinking is the most crucial technique. Here are five ways it helps:

  1. High-authority website backlinks increase domain authority.
  2. More backlinks demonstrate credibility to search engines and rank higher.
  3. Backlinks provide a path to your content and website.
  4. Quality backlinks drive referral traffic, leading to increased sales.
  5. Creative link building strategies bring powerful traffic spikes.

Backlinking is an effective way to organically boost visibility and reputation. Quality matters more than quantity. Combining other SEO techniques with backlinking delivers great results in terms of search engine rankings and organic traffic. research shows that backlinking is responsible for 23% of all Google ranking factors. To stand out, build more backlinks than competitors, or simply be cooler than them!

Improving Domain Authority

Domain authority is an important part of SEO. Growing it can help your website’s ranking. Backlinks are key. They’re links from other websites to yours, acting like endorsements. Quality backlinks will have a greater impact than low-quality ones.

Updating your site with new content can help your domain authority too. Showing that your site is active and relevant matters.

Did you know? According to Google, getting backlinks will help you rank better on the SERP. Get backlinks by being persistent, creative and promoting yourself!

In this article, we will explore the various techniques to acquire backlinks for improving your website’s SEO. Backlinks are an important off-page SEO factor that determines the authority and relevance of your website. Here are four ways to get quality backlinks –

  1. Guest posting: Writing articles for other websites and linking back to your website is a great way to get quality backlinks. It can establish authority and bring in new traffic.
  2. Broken link building: Finding broken links on popular websites in your niche and then suggesting the link to your website as a replacement is an effective way to get backlinks.
  3. Skyscraper technique: Creating high-quality content that is better than the existing content on other websites and then reaching out to those websites and asking for a backlink to your content is a great way to acquire backlinks.
  4. Link reclamation: Identifying mentions of your website on other websites without a backlink and then contacting those websites and requesting a backlink to your website can help in acquiring backlinks.

In addition to these techniques, building relationships with other website owners and bloggers can also lead to more backlink opportunities.

It’s important to note that acquiring backlinks should be a long-term strategy, and it’s essential to focus on quality over quantity. One high-quality backlink is better than multiple low-quality backlinks.

Lastly, we can highlight the story of a business that improved its website’s traffic significantly by implementing these techniques. They found that guest posting and broken link building were the most effective ways to acquire backlinks, and it resulted in increased website traffic and improved search engine ranking.

Creating content is like building a snowman – it takes time, effort, and a lot of carrot-noses to make it stand out in a crowded field.

Content Creation

Craft content to attract backlinks! Understand the industry and conduct research to find out what audiences want. Provide unique insights on topics. Enhance content with visual aids such as videos and infographics. Quality is more important than quantity. Valuable content can help build credibility and attract new readers. Keep visitors returning with fresh knowledge. Think outside the box for engaging content.

Prioritize high-quality content creation to get traffic and visibility. Don’t miss out! Be motivated to prioritize digital marketing strategies. Guest blogging? Bring something valuable and don’t overstay your welcome!

Guest Blogging

Guest blogging is a great way to get backlinks. You write content for another blog as a guest author. This will bring more relevant traffic and help your reputation in your niche.

Look for blogs related to yours that have a good standing. Read their rules and write quality material that interests their readers.

You can also offer to write great content on topics they haven’t covered yet. Doing this can make you a leader in the industry and get you valuable backlinks.

Did you know that Google permits Guest Blogging to get backlinks? Matt Cutts, Google’s former Webspam team leader, said it’s fine as long as it’s done right. And did you know being a link graveyard keeper can be profitable? That’s called broken link building.

Broken Link Building can help you reach higher domain authority scores and rankings. It’ll take time and effort, but it’s worth it! Plus, you can develop relationships with website owners that can lead to future collaborations.

A study found that only 22% of marketers knew about the ‘Broken Link Building’ technique.

Here’s how to do it:

  1. Search relevant websites in your niche.
  2. Use Ahrefs or Broken Link Checker to find broken links.
  3. Email or contact website owners about the broken link, and suggest your content.
  4. Follow-up after a week or two if no response.
  5. Monitor responses and link placements.

Skyscraper Technique

The Skyscraper Technique is a great way to get high-quality backlinks for your website’s SEO and domain authority. Here’s a quick six-step guide:

  1. Research topics in your niche.
  2. Find existing content with quality backlinks.
  3. Create a unique, attention-grabbing post with better info than the original.
  4. Promote your post by reaching out to those who linked to the original.
  5. Follow up with those who don’t respond.
  6. Rinse and repeat!

With the Skyscraper Technique, you’ll increase traffic and domain authority. But don’t forget to create valuable content – without it, all other efforts are wasted. So don’t miss out – use the Skyscraper Technique today!

HARO (Help a Reporter Out)

As a content creator, building backlinks to your website can be intimidating. But, one successful way of getting quality backlinks is through HARO (Help a Reporter Out). It’s a platform where journalists and bloggers find experts in various industries. By responding to their queries and giving valuable insights, you can earn backlinks from reliable news sources.

To get press release links with HARO, sign up and subscribe to related categories in your industry. You’ll get emails every day with requests for comments from reporters who need input for their stories. Make sure your response is thorough, brief, and adds value to the journalist’s piece.

By giving special perspectives on topics related to your niche, you show that you’re an expert in the industry. This can lead to more media coverage and more chances for backlinking.

Apart from HARO, other ways of getting high-quality backlinks include: guest blogging on authoritative websites and working with influencers in your niche.

The secret to prosperous link building is having valuable content that others want to share. By following these strategies over time, you’ll make firm foundations for sustainable online success. Low-authority website links are like trying to build a house on quicksand – it won’t last.

Best Practices for Backlinking

Backlinking is a crucial aspect of Search Engine Optimization. Improving website ranking and bringing in quality traffic depends on your approach towards creating and obtaining backlinks.

Four Key Ways to Enhance Your Backlinking Strategy

  1. Develop a relationship with industry influencers or bloggers
  2. Create high-quality content to naturally attract backlinks
  3. Use social media to promote your website and reach a broader audience
  4. Submit guest blog posts and articles to popular websites in your niche

While other strategies such as buying links or using link farms may provide quick results, it’s crucial to consider the long-term consequences. Black hat SEO techniques or spammy backlinks can lead to penalties from Google and ultimately hurt your website’s credibility.

Don’t miss out on the valuable benefits of a strong backlinking strategy. Start implementing these best practices now and watch your website climb the ranks of search engines.

You can have a thousand low-quality backlinks, or one high-quality backlink – it’s like choosing between fast food and a Michelin-starred restaurant.

Focus on Quality over Quantity

Backlinking is an essential part of SEO. Quality is more important than quantity when it comes to building backlinks. Find high-quality sources that are relevant to your niche. Prioritize trusted websites that match your content.

One quality link from a respected source is better than ten low-quality ones. Google evaluates based on relevance, trust and the authority of the linking domain.

When you think about quality, you must also take care of your existing backlinks profile – that means thoroughly analyzing all your backlinks.

Through time, some links can become toxic, thus hurting your website in the long run. Hence, it’s important to clean up your backlink profile.

In the past, webmasters used manipulative methods like buying links and relying on directories. Google then introduced algorithms to detect and penalize such tactics. This led to better practices, user experiences and more relevance for ranking results higher in search engines.

Backlinking is like investing – don’t rely on one website.

To gain a broad backlink portfolio, employ various linking practices. Anchor texts, keywords, and phrases should all be varied. Consider social media links, directory listings, and collaborations with influencers. Monitor the backlink profile and disavow spammy or low-quality links. Stay up-to-date with SEO trends and algorithm changes.

Competitors’ strategies should be assessed and adapted to. Experiment with new techniques to remain competitive. Don’t miss out on better search ranking results by sticking to one-dimensional backlinking! Invest time in building a diverse portfolio to boost online authority. Be wary of Google if you’re taking the Black Hat route.

Avoid Black Hat Techniques

Black hat practices in backlinking are unethical. These can hurt your website’s reputation and rankings. To avoid them, understand the do’s and don’ts of backlinking. Focus on natural methods instead of manipulative tactics. Avoid buying links or participating in link schemes to artificially boost your website’s authority.

Optimize content with relevant, high-quality info that attracts links from authoritative websites. Monitor backlinks and remove any low-quality or irrelevant ones. Target quality resources with high domain authority for effective link building.

J.C. Penney’s case is a warning. They bought links from paid blog posts, and Google caught them. This led to a drop in their ranking.

To conclude, black hat techniques should be avoided. Focus on creating quality content and building relationships with high-authority sites for effective link building. Keep far away from spammy backlinks!


The worth of backlinks in SEO is massive. They elevate your website’s search engine ranking and help it become visible to potential audiences. To get good backlinks, you must produce high-quality content. Promote it through online communities and social media. Reach out to influencers and bloggers. And, collaborate with other websites in the same field.

For added strength in your backlinks, diversify by targeting powerful and smaller websites. This adds credibility to your website as well as increases the chances of new audiences.

Building backlinks is not a piece of cake. It needs patience and effort. Quality matters more than quantity when obtaining backlinks.

Jesse Hanley from Firefly Photography shared that they got a big SEO boost by collaborating with a local news outlet for guest blogging. By contributing valuable content related to their sector, they formed strong relationships with the audience and got quality backlinks in return.

So, if you want to better your website’s SEO with backlinking strategies, start by creating excellent content. Target relevant websites and influencers. And, establish collaborations that benefit both parties involved.

Frequently Asked Questions

1. What are backlinks in SEO?

Backlinks are links from other websites that lead to your website. They can be seen as a vote of confidence and credibility for your website, and search engines like Google often use backlinks to determine a website’s authority and ranking in search results.

2. How do backlinks affect my website’s SEO?

Backlinks can have a significant impact on your website’s SEO because they are seen as indicators of your website’s quality and relevance. The more high-quality and relevant backlinks you have pointing to your website, the higher it is likely to rank in search engine results pages (SERPs).

3. How can I get backlinks for my website?

You can get backlinks for your website by creating high-quality content that other websites will want to link to, collaborating with other websites or influencers in your niche, and listing your website in relevant directories or industry associations. You can also earn backlinks by guest posting on other websites or through PR and media outreach.

4. Are all backlinks good for my website’s SEO?

No, not all backlinks are created equal. Low-quality backlinks from spammy websites or unrelated topics can actually hurt your website’s SEO and credibility. It’s important to focus on building high-quality, relevant backlinks from authority websites in your niche for best results.

5. How do I know if my website has backlinks?

You can use various SEO tools to check for backlinks to your website, including Google Search Console, Ahrefs, and Moz. These tools can show you which websites are linking to your site, how many backlinks you have, and the quality of those links. You can also hire an SEO consultant to help you find links.

6. Can I buy backlinks for my website?

Yes. You can buy links here.

Bart Magera

SEO Consultant based in Phuket, Thailand.


Submit a Comment

Your email address will not be published. Required fields are marked *